Leaders don’t just set strategy—they set the tone. In a volatile world, the way leaders communicate shapes how organisations are perceived, trusted, and followed. A single misjudged message can undermine months of good work. That’s why comms teams must actively coach leadership voice: helping leaders be clearer, more human, and more aligned with their audiences. Scripted statements are out. Real-time, authentic, transparent dialogue is in. The best leaders today aren’t just visible—they’re heard, understood, and believed.
