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Thought pieces, guides and information curated by the experts across our business. Got something you'd like us to talk about or an article to publish? Email us: blog@modixa.co.uk.
Crisis Communications: Moving Beyond the Playbook
In the past, crisis communications followed a predictable pattern: write a plan, assign roles, run drills. Today, that’s no longer enough. Crises unfold faster, spread wider, and evolve more unpredictably than ever before—often fuelled by social media and AI-driven...
Media Relations in 2025: From Pitches to Partnerships
The media landscape is evolving rapidly. Newsrooms are shrinking, journalists are under pressure, and the public’s trust in media is increasingly fragile. For communications professionals, this means the old model of media relations—send a press release, follow up,...
The New Rules of Branding in a Distracted Age
Today’s consumers are busier, savvier, and more sceptical than ever before. With an avalanche of information hitting them daily—emails, ads, videos, social media posts—brands don’t just compete against each other. They compete against distraction itself. This shift...
Internal Communications in a Hybrid World: Creating Culture Without Walls
The shift to hybrid work has brought unprecedented flexibility—but also real challenges for internal communications. As teams split time between home and office (or work remotely full-time), the traditional ways of building culture, sharing information, and...