by carlturner | May 4, 2025 | Uncategorised
Words are only half the message. Design, layout, colour, and movement all shape how content is received and remembered. Yet many communicators still treat visual elements as decoration rather than part of the message. In a scroll-first world, visual language is a core...
by carlturner | May 4, 2025 | Uncategorised
Leaders don’t just set strategy—they set the tone. In a volatile world, the way leaders communicate shapes how organisations are perceived, trusted, and followed. A single misjudged message can undermine months of good work. That’s why comms teams must actively coach...
by carlturner | May 4, 2025 | Uncategorised
In today’s fast-moving comms landscape, one of the biggest challenges is silence. Stakeholders—whether employees, customers, or partners—sometimes disengage without warning. They stop replying, stop participating, stop caring. Often, this silence signals deeper...
by carlturner | May 4, 2025 | Uncategorised
From automated copywriting to real-time translation, AI is reshaping how communicators work. But while the tools are powerful, the real impact comes from how we use them. AI can speed up content creation, surface insights from mountains of data, and personalise...
by carlturner | May 4, 2025 | Uncategorised
In many organisations, communications still plays a reactive role—writing up decisions made elsewhere, firefighting issues as they arise. But the organisations that truly excel are those that position communications as a strategic partner from the start. That shift...
by carlturner | May 4, 2025 | Uncategorised
Behind every great communication strategy is a powerful story. Facts and figures may persuade the head—but stories win the heart. That emotional connection is what makes messages memorable and meaningful. A narrative gives coherence to complex strategies. It turns...
