by carlturner | May 4, 2025 | Uncategorised
Change is inevitable—but that doesn’t mean it’s easy. Whether it’s a restructure, a new leadership team, or a shift in strategy, change often sparks anxiety and resistance. Communication is critical to managing that tension and preserving trust. The first...
by carlturner | May 4, 2025 | Uncategorised
Creative content is often seen as the flair at the end of the comms process—but it’s much more than that. Done well, creativity is a core strategic tool, enabling ideas to cut through, connect emotionally, and leave a lasting impact. From a brand campaign to a...
by carlturner | May 4, 2025 | Uncategorised
Communications has long struggled with proving its value. While marketing can point to sales numbers and operations can show efficiency gains, comms teams often face scepticism: “What did that really achieve?” Part of the challenge is measurement....
by carlturner | May 4, 2025 | Uncategorised
In a world of rapid change, growing complexity, and increasing scrutiny, communication has never been more important—or more misunderstood. While every organisation relies on communication to function, few invest in truly training their communicators. That’s a missed...
by carlturner | May 4, 2025 | Uncategorised
In the past, crisis communications followed a predictable pattern: write a plan, assign roles, run drills. Today, that’s no longer enough. Crises unfold faster, spread wider, and evolve more unpredictably than ever before—often fuelled by social media and AI-driven...
by carlturner | May 4, 2025 | Uncategorised
The media landscape is evolving rapidly. Newsrooms are shrinking, journalists are under pressure, and the public’s trust in media is increasingly fragile. For communications professionals, this means the old model of media relations—send a press release, follow up,...
