In today’s fast-moving comms landscape, one of the biggest challenges is silence. Stakeholders—whether employees, customers, or partners—sometimes disengage without warning. They stop replying, stop participating, stop caring. Often, this silence signals deeper issues: a lack of trust, relevance, or perceived value. Communicators must learn to read between the lines. Low engagement is a data point, not a dead end. It calls for listening, re-engaging with purpose, and rethinking how and where we show up. In a world of content overload, silence doesn’t always mean apathy—it can mean overwhelm. The answer? Communicate less, but better.
